Introduction to Startup Entrepreneurship

General Assembly and Google have combined to deliver a range of FREE online courses for startups wanting to polish their idea and turn it into a pitchable entity at their bootcamp in March.

Unit 1 went live yesterday, and there's still time to get into the loop.

Course Structure


UNIT 1 – Finding a killer startup idea

Mon 6th January

UNIT 2 – Design, branding and user experience

Mon 20th January

UNIT 3 – Technology 101

Mon 3rd February

UNIT 4 – Marketing for startups

Mon 17th February


Once you have worked your way through the content, you will have the opportunity to submit your startup ideas for a chance to participate in the GA/Google Business Bootcamp in late March 2014.

General Assembly will select and invite 10 of the most exciting startup creators* to spend 2 days, expenses paid, at Google Aus HQ for a Business skills Bootcamp to take your product to the next level and beyond.

* (Limited to Australian residents only)




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