Crowdfunding Masterclass

Crowdfunding Masterclass: From Concept to Cash

Crowdfunding has moved beyond a novel way to raise capital and showcase new products, ideas and causes to a legitimate form of alternative finance. Crowdfunding not only results in creating cash, it also has the added benefit of proving market traction and concept which becomes a de-risking option to attract more traditional lenders or investors. Crowdfunding has also democratised the philanthropic, cause driven and charity space, enabling passionate individuals to bring awareness and support to issues that are important to them, from the small and very personal, to larger disaster funding.

As part of Startup Spring, Startup Tasmania is bringing you a hands-on masterclass to give you clear, practical advice on how to run both strategic and proactive campaigns to raise capital for your venture, idea, product, prototype, or creative output, and how to run a reactive campaign where time is critical and capturing funding is essential. 

Dr Polly McGee is the Vice President and one of the Founders of Startup Tasmania, she has been active in the commercialisation, entrepreneur education and startup space for several years, and has recently run a successful crowdfunding campaign for her first novel ‘Dogs of India.’ Polly will guide you through the crowdfunding platform pros and cons, strategic planning for your campaign, brand values and how to reflect those to your customer, marketing and copy, the role of social media and networks and map out the critical steps of a campaign lifecycle.

Piia Wirsu is a journalist, radio producer, mountain climber, social entrepreneur and nature educator. She had never been involved in crowdfunding until she was caught in the recent Nepalese earthquake on a climbing trip, and in the weeks sheltering in the open air with the Nepalese community, watching the poorly co-ordinated and distributed international aid effort, she resolved to come back to Australia, raise funding and return to Nepal to directly work with the communities that had been destroyed around her. Piia will guide you through the reactive campaign strategy, using the media, the process of converting the engagement of hearts and minds into donation, how to deploy funds, and balancing bespoke campaigns with major charity brands.

The cost of the workshop is $40 per head which includes a drink and bar snacks.

Bookings essential via and payment of cash on the day.

All proceeds are being donated to fund further humanitarian works in Nepal. 

September 27, 2015 at 3pm - 6pm
The Barrel Room, Saint John's Craft Beer
133 St John St
Launceston, TAS 7250
Google map and directions
Polly McGee ·

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